October 22, 2017

PROGRAM TO INCREASE ACCESSIBILITY AND THE REACH OF MASS MEDIA

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Mass Media needs to increase its reach through its accessibility. A two-day orientation cum training programme on ‘Media and Accessibility’ for Mass Communication students and professionals will be conducted at Temporary Academic Block at the Central University of Himachal Pradesh (CUHP) on 26th and 27th March 2014. The programme, is organized by AYJ National Institute of the Hearing Handicapped (AYJNIHH) Mumbai of Ministry of Social Justice & Empowerment, Govt. of India, in collaboration with School of Journalism, Mass Communication & New Media of Central University of Himachal Pradesh. It will have dignitaries and participation from the Digital & Print media and Information & Communication sciences sectors, working towards broadening the spectrum of Media Accessibility to persons with disabilities.The program will be inaugurated by the Chief Guest, CUHP Vice-Chancellor, Prof. Furqan Qamar on 26th March. The inaugural session will be chaired by Prof. Sanjay V. Ranade, Director, School of Media & Communication, Jagran Lakecity University Bhopal. Resource persons from various parts of the country, with expertise in making digital media accessible to persons with disabilities, will handle different sessions of in the two day programme. It is expected that over 60 professionals & students from the field of Mass Communication & Journalism will participate in the two-day event. This is the first of its kind of orientation cum training being conducted in Himachal Pradesh. The objective of the program is to provide an opportunity for the media professionals & students for learning specific skills in making digital media accessible to all, to enrich their knowledge on media & accessible communication, identify emerging issues, trends and creative strategies for promoting the concept of inclusive society in the area of disability and human development through journalism & mass communication. It also aims to provide insight and opportunity in the requisite skills for practicing communication profession in the new era of digital Information technology and higher level of awareness about the use of available accessibility tools and techniques for professional productivity in the light of the guidelines in article 8, 9, 21 & 30 of United Nations Conventions of Rights of Persons with Disabilities, on awareness, accessibility, access to information and entertainment. The program will also orient the students and professionals of Journalism & Mass Communication to be resourceful and useful to media houses and organizations in dealing with disability issues in the right perspective for disability rehabilitation in the country with the background of Persons With Disabilities (PWD) Equal Opportunities Act.

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